Overview Marketing Communication

Global Marketing Communication prepares graduates with the skills to design and implement integrated marketing communication strategies, understand global audiences through data analysis and market research, and leverage technology and digital media to enhance the reach and effectiveness of marketing campaigns in international markets.

Graduate Profiles of Marketing Communication

“Bachelor of Communication Science with an understanding of communication science theories and concepts who are skilled in formulating brand strategies and are able to communicate them according to market trends.”

Core Subjects :

  • Performance Marketing & SEO

  • Market Research & Data Analytics
  • Brand Communication & Activation
  • Branding & Storytelling
  • Social Marketing Communication
  • Creative Global Marketing Plan
  • Consumer Behaviour & Customer Insight
  • International Marketing & Global Brand

Career Opportunities

Positions Companies/Organizations:
  • Head of Marketing Communication
  • Market Researcher
  • Brand Manager
  • Account Executive
  • Event Marketing Specialist
  • Digital Marketing Manager
  • SEM/SEO Specialist
  • Content Strategist/Manager
  • Marketing Director
  • Etc
  • Food & Beverage
  • E-Commerce & Start-Up
  • Education
  • Clothing (Retail or Whole Sale)
  • Book Publisher
  • Pharmaceuticals
  • Music Industries
  • Retail Stores
  • Shopping Centre
  • Service Industries (Fitness Centre,
  • Beauty Shop, Saloon, Etc)
  • Etc

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