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Strategic Public Relations
This major is designed to prepare students to become future leaders in the Public Relations industry. The sub-concentration for Strategic Public Relations Management is: Corporate Communication. In the first semester, all students taking this major study the same core subjects, while in the second and third
semester students begin to specialize by taking subjects which are more specific to their chosen area of expertise
Marketing Communication
The Marketing Communication Management study concentration prepares students to excel in the promotional aspects of Marketing – enabling them to become leaders in a field which is becoming increasingly complex and competitive in the digital era. It provides students with a well-rounded curriculum to cover Marketing Communication Research, Customer Behaviour, Market Analysis and Branding. Through this approach, students become successful in communicating the attributes of products, services, or ideas to targeted and segmented audiences.
Digital Communication & Media Management
This major produces graduates who are ready and equipped to advance their careers in a range of dynamic career paths in the mass media industry. Both digital and traditional forms of mass media are covered in depth, developing an awareness of the media and its complex interactions with political, social and business processes. The use of advertising to inform and influence consumer choices is also covered in detail to create graduates who will excel in designing and implementing successful strategies for achieving the goals of their clients. Our graduates are ready to work in an internationally competitive context of global business, media and communications.
Business & Communication Management
This major is designed to strengthen and develop knowledge and practice in the area of business management and communication. All business and communication instrument activities aim to provide the needs and wants of the market, and achieve the highest profits through effective and efficient financial management. Designed to produce competent professionals in the field of financial and business development management, and mastering communication skills in the competitive global business industry in the digital age.
Healthcare Communication Management
This concentration is specifically designed to develop students’ knowledge of the nature of health communication between medical practitioners and the general public, general principles of communication, the role of self in communication and the process of receiving messages; perception and listening by understanding that communication requires a socio-cultural approach that should not be ignored and does not always have to be the majority of the approach used is biomedical.
Frequently Asked Questions
MARKETING & ADMISSION OFFICE S2
Sudirman Park Jakarta Campus
Jl. K.H. Mas Mansyur Kav. 35, Jakarta Pusat 10220
Phone: 021 – 570 8123
Mobile: 0817 1717 1992
Email: masterdegree@lspr.edu
MARKETING & ADMISSION OFFICE (BEKASI)
Transpark Juanda Bekasi Campus
Jl. Ir. H. Juanda No. 220 Duren Jaya, Bekasi Timur Bekasi 17111
Phone: 0817 1717 1992
Mobile: +62 815 169 5998
Web: LSPR Transpark