This program is designed to produce graduates with the character of educated entrepreneurs, equipped with strong knowledge and reliable skills in utilizing digital technology to practically apply business and marketing concepts in the hospitality and tourism industries.
Purpose:
To provide graduates with essential knowledge so then they would have in-depth knowledge in the Hospitality and Tourism business concepts. Furthermore, to have highly competitive and professional graduates who have competencies in conceptual and managerial business management in the field of Hospitality & Tourism.
Core Subjects :
- Global Business Model & Planning
- Tourism Business Creation
- Digital Marketing in Tourism
- Tourism Entrepreneurship Management
- Hotel Business and Management
- Tourism Entrepreneurship Feasibility
- Hotel Information Management
- Etc
Career Opportunities :
Position
- Entrepreneur
- Digital Tourism Development
- Tourism Data Analyst
- Social Media Specialist
- Digital Marketing
- Marketing Executive in Hospitality &
- Tourism Industry
- Travel Coordinator
