A collaboration has been agreed between
LSPR Communication and Business Institute
and Burson PR Agency

It involves LSPR’s students, particularly those studying Public Relations, and Burson’s professionals, who will act as co-teachers and speakers. This formal agreement outlines the specific terms of the partnership, including Burson’s commitment to accepting interns, co-teaching certain subjects, and providing speakers for events, all of which will be implemented throughout the upcoming semester.

The collaboration is a strategic partnership that includes several key activities

Burson will provide internship opportunities for LSPR students, allowing them to gain practical experience. Moreover, Burson professionals will co-teach the subject PR Strategic Planning I: Internal & External Communication at LSPR’s GDPR Excellent class, which is the first of its kind. The agency will also supply guest speakers for various LSPR events.

LSPR X BURSON

This collaborative program will officially begin during the Odd Semester 2025/2026

LSPR anticipates that this partnership will be a long-term arrangement and hopes it will continue well into the future.

The activities will primarily take place at LSPR

Communication and Business Institute

where the co-teaching and events will be held. The internship opportunities, however, will be at the Burson Jakarta office, giving students a chance to work in a real-world agency environment.

The purpose of this collaboration is to bridge the gap between academic learning and industry practice

By having Burson professionals co-teach classes and offer internships, LSPR aims to provide its students with hands-on, practical knowledge and valuable professional experience. This partnership helps students better prepare for their careers in the competitive Public Relations field.